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Technology has since taken lenticular engineering to new heights and it isn’t just rulers nowadays, oh no, you can get huge advertising billboards that appear to move as you walk past them. You can usually spot these from a distance due to the number of adult males moving repeatedly backwards and forwards in front of them.
The way lenticular images work is by splicing two or more pictures together and arranging them in sequence behind a screen of prisms (usually just shaped plastic). The prisms refract the light so that the viewer can only see one complete picture at a time, but as the object moves through the field of vision, the other images slowly appear and create an animation effect.
*Of course it isn’t, but I bet I’m right.
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